Devoted to making a difference

Pet Product Innovations, LLC was founded by serial entrepreneur David Levy, a 20-year veteran of the US pet industry and owner of top pet supply distribution firm Zeus & Company. David has brought more than 40 new pet product lines to market and nurtured countless others. They are based in Des Plaines, IL and focused on bringing to market innovative pet products that better the lives of pets and their owners. From the award-winning Zen Clipper to the #1 selling paw cleaner in world, Paw Plunger, or SmartLeash, the only patented retractable leash that stops like a seat belt, Pet Product Innovations, LLC is devoted to making a difference.

Joseph EK

Inventor of Smart Leash

” SmartLeash solves the problem inherent in all other retractable leashes – the suddenly running dog. I invented SmartLeash for my Beagle mix Charlie, who would chase after anything and anyone. I loved the freedom a retractable gave us – allowing her to wander in the park but shortening the leash when needed.

If you’ve used a retractable you know that if the leash isn’t locked and you’re not instantly on the brake button, your pet can quickly move away from you. The patented automatic brake in SmartLeash solves this problem.

Keeping the safety of you and your best friend in mind, I put reflective yellow tape in every SmartLeash – no ropes, no dark colors. And every SmartLeash comes with a detachable wriststrap, which I really really recommend using all the time! “

Designers & Inventors

We regularly work with independent inventors to evaluate their ideas and help determine their potential for success in the pet industry.


"I HIGHLY recommend Smartleash for many reasons. It is a high quality product made by a high quality company. The bungee feature works great, as does the automatic break. The leash itself is made from more of a "ribbon" than a rope which makes it safer in my opinion. I bought my first smartleash for my first dog who passed away a few years ago and used it again when we got our golden puppy. When it finally broke, I contacted the company and to my surprise they sent me a new one no questions asked. The customer service is over the top, they really make it personal. Well done Smartleash...and continued success!!"
Staci Cats, Minnesota
"You will really appreciate the PawPlunger if you've ever struggled with dipping your dog's dirty feet in an open bucket of water that is spilling all over the floor. It is a simple buy ingenious way to clean off dog's paws after a romp in the dirt or mud. It is also an effective way to remove the ice and salt that is so irritating to their feet in the winter. The PawPlunger is deep enough to cover the paws of all breeds and the brush bristles are soft enough that it can also be safely used for medicated shampoos and dips for dogs with pododermatitis (foot infections). Great addition to the tools we have to keep our dogs clean and healthy!"
Dr. Bonnie Brown
DVM Ansonia Veterinary Hospital, NYC
"hank you so much for my small zen clippers. I recently adopted two kittens from my favorite rescue and I clipped their lethal claws as soon as I opened it and I love love love them. It was so easy and they were both asleep when I clipped them and they both slept most of the way thru me clipping all ten claws. My arms and legs thank you too.:-) I will be purchasing another small one later this week and maybe a medium one also to give to our local kitty rescue. Here Kitty Kitty Rescue Sofie and Ellie will love getting pawdicures with these."
ennifer N. Elkhart, IN
"Just wanted to let you know, your PawPlunger is FANTASTIC!! It works wonders for my dog's filthy feet...and my new house!! Thank you again! I've happily given you some on-air plugs. Take care, Sue"
Sue Deyell
Morning Show Co-Host Classic Rock Q107